Research conducted within the previous project has revealed that ecotourism is available in the region but it is not highly developed enough to meet current tourism needs. This can be mainly attributed to marketing problems: there are a number of excellent opportunities but people are not aware of them.
Lifelong learning programmes and language skills development workshops might mean a solution to improve the competences of ecotourism providers.
The project could foster the competitiveness of cross-border region by exploring the areas near the border and the knowledge-based development opportunities. In addition, the project will create a knowledge transfer system through the education programmes of the partner institutions.
Target group: ecotourism providers or their employees as well as education and training institutions connected to ecotourism. 50 people will participate in the organised programmes which include exchange programmes, a business plan competition, a language course and marketing courses.
A study will be conducted focusing on the subject of the opportunities of including the Roma population in ecotourism. The primary research will concentrate on Somogy and Koprivničko-križevačka counties. The target is to explore the ecotourism opportunities of the disadvantaged (Roma) culture. The target group would include local professionals, minority representatives at county level and tourists interested in the Roma culture.
1 marketing and ecotourism course and pilot training in terms of Koprivnica-Križevci and Somogy counties
1 project website
1 jointly developed foreign language skills development course material
2 events in Hungarian and Croatian languages (opening and closing conferences)
1 exchange programme (10 -10 people for 7 days)
2 study tours
the participation of 10 students in the online business plan competition
conducting 1 study on the inclusion of the disadvantaged Roma culture in ecotourism services – 1000 copies in three languages (HU, HR, EN)